I am assuming that you have reached the logical conclusion that the network marketing business model is indeed superior. The next step then is the ability to analyze the companies and opportunities within the industry and determine what factors make some better than others. The logical conclusion is that if some companies are better than others at any given moment there must be consistent factors that one could recognize that determine  which are the better companies and opportunities. This article’s purpose is to find those factors and without applying them to any specific company or opportunity.

If you truly understand the business model than you can agree with me that the number one factor that separates the true “opportunity” that exists in a company is it’s timing in the marketplace. It is the Golden Law of this industry and it lays the foundation for the rest of this chapter. People who get involved in the foundation of a company generate 70% of the fortunes created in this industry. What is the foundation? All business go through three standard cycles of business: the foundation, hyper-growth, & maturity. Big money can be made in the Hyper-Growth stage and even perhaps in the Maturity, but History and logic tell us that the big financial opportunities exist for people that get into the foundation of a company.

Ok, that’s the first law of the industry. Get into the beginning of a company. How do you know if it’s the beginning? Generally if a company hasn’t hit hyper-growth by its 8th or 9th year it isn’t going to happen. When the business has a stronger focus on finding new team members you might be in the foundation. Generally as a company begins to hit hyper-growth the products become popularized and a larger portion of the volume of sales come from customers and return customers instead of new team members.

If we accept that the best thing you can do is get into the beginning than we also have to understand the number one risk involved is that your company being so young could tank, fail, and crash. Most businesses do in our industry just like every other industry. How do you manage that risk and at the same time find a company that has the potential to become a huge giant.

Lets start by talking about the history of the industry and what we can learn from companies that have already come along and become substantial players. To the best of my knowledge there have only ever been 7 companies in the history of this industry to achieve what we call Billion Dollar status at the time of writing this chapter. Billion dollar status means they have reached a point in which they are doing over one billion dollars or more in sales within one year and have sustained it. Seven isn’t many for a 60-year-old industry. In fact history has shown that a new Billion Dollar company only comes around every 6 to 10 years or so.

So, lets dive into the meat. What are those factors that minimize the risk of failure and maximize the potential of hitting Billion Dollar status? These are the factors that create the “perfect storm” in this industry once the timing requirement of being in the foundation is met.

1. Experienced Management
2. Financial Backing
3. Global Vision
4. Product Line
5. Compensation Plan
6. Training/Coaching – Duplication

1. Experienced Management. It takes more than a couple of rookies to really have huge success in this industry. You have to have a team of executives that have massive experience and success in the industry. They have to know how to ship product on time, pay on time, open international markets, and create a profitable pay-plan.
2. Financial Backing. Companies fail most of the time because they are under managed and under capitalized. In our industry the under capitalized is the bigger killer. It takes big money to create a product line, open markets, and attract the big leaders that we talked about in number one. Some companies may have enough money to survive
   those first few years until they are profitable but you are looking for a company that has the big money necessary to go global, attract leadership, and launch products.
3. Global Vision. If you really want to have massive financial success logic dictates that you need to go international. More market share means more money and the earlier in the company that international markets open the better. This can create an international frenzy when other markets also have a ground floor international
   opportunity. This is so super rare that I have only seen it happen once or twice.
4. Product Line. For most people they think this is the only factor. While it is super important it isn’t alone. There are many “sub-factors” to the product line that
   determine it’s long term success.
   1. First to Market. Copycat products will never make Billion Status. Pepsi will never be bigger than Coke, Wendy’s will never surpass McDonalds and the Microsoft Zune will never beat out the IPod. First to Market worldwide products are a must.
   2. Universal Appeal. This is about Target Market. Can children & seniors use the product? Is it limited to one per household? Will it sell in every international market?
   3. Consumable. Repeat Business is important so the product has to be consumable.
   4. Marketability. Can you give out samples, show results? Is the product tangible to the person looking at the business? Can they understand it inside of a 5 minute presentation?

5. Comp. Plan. Can you be profitable quickly? Do you have strong incentive to help others be successful? Is there such a thing as a bad position?
6. Training/Coaching & Duplication. You can have all the perfect factors in place but if you don’t have training and support than what difference does it make? It is necessary for a company to attract BIG Field Leadership from other companies. These big leaders who have a track record of success not only have to be a part
   of the organization but they need to create simple systems of duplication. The success in this industry is in duplication. How easy is it for anyone to do it? Big leaders create training and action programs that are duplicable and follow-able for anyone.

I hope that this has been helpful. These are the factors that you can use to look at the companies that exist in this industry. Choosing the best company for you is the number one decision you can make if you want to have huge financial success. By taking the “Outside
In” look at the industry you are doing what most don’t. Most people learn about the industry via a company that gets them involved. They then have the unfortunate “Inside Out” look at the industry and don’t understand why they aren’t having the success they want and why one company might be better than others.

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Politicians haven't the capacity to lead whole societies anywhere. They are outclassed and outrun by trends in the world economy that are beyond the ability of the political class to control or direct. The market economy—globalized, enormously powerful, breathtaking in scope and breadth—is remaking the world in ways that far surpass any existing political development in the US, from the crafted blather of Congressional hearings on this or that to the mad rush to grab the presidential brass rings.

We are living through changes that may appear slow if observed from the point of view of the daily headlines, but which are momentously fast and completely transforming when looked at globally and from the point of view of years and decades into the future.

These developments are going to bring about surprising political shifts, profound upsets in rooted cultural assumptions, and an eventual and merciful end to the US imperium. These changes will touch everyone in ways that will be both stunning and glorious for average Americans, and deeply disturbing for the American regime that aspires to unchallenged global hegemony.

What is the underlying cause? The unleashing of human energies in nations that have been isolated, regimented, and closed for centuries. China, Malaysia, India, the countries of Latin America, and the new economies of Eastern Europe, among many others, are expanding at as much as twice the rate of American and European markets.

This is not only remaking their nations, but the way we perceive the geographical distribution of wealth and power. Over time, and extended far into the future, this trend is going to mean dramatic upheavals in the way Americans perceive their role in the world.

Within the institution of trade—whether on the most local level or the global level—we find the key to peace, prosperity, and human flourishing.
The people in these emerging countries, confronted with new economic opportunities, are making the fruits of their labors, assisted by investments by US firms, available to American consumers, driving down prices and driving up the quality of everyday goods and services consumed by Americans. This phenomenon has been the saving grace of the US economy for a decade, and, in the future, it will become integral to our very lives.
To get a glimpse of the change, take a tour of the local Wal-Mart, the largest company in the world, and take note of the stunning availability of a huge range of consumer goods at very low prices. Note too that such an array would be inconceivable without the work of international trade. From bicycles and electronics to foodstuffs and flowers, we find the shelves dominated by goods that were produced, in part or in whole, by countries outside US borders, and to this we owe the low prices and the quality that accords with US consumer preferences.

Now, Wal-Mart isn't on some campaign to become the leading importer; it is only looking to make available to consumers all the things they want at the lowest possible prices. Where they find these goods is outside the US, where we find ever more comparative advantages.

Every retailer in the world is taking notice of this fact, studying the case of Wal-Mart to see how and why it so quickly became the dominant player in the world economy. Its example of seeing both the wholesale and retail market as global in scope—all in the interest of consumer service—has taught the entire business class that nationalism and parochialism are losing propositions. The left may continue to rail against this company, and the right may continue to warn of its dangers to local culture and life, but the example is there for all to see. Average people love this company. It is all old-fashioned consumer service combined with a global reach to bring to average people things that improve their lot in life.

Wal-Mart may eventually go the way of so many companies, displaced by some other firm that knows how to do it even better. The point is the model from which it is working. It is a global model focused on the individual buyer, and it works its wonders by depending on the voluntary decisions of average people. The nation state as such plays no part in its calculus, and this has proven to be the winning ticket. So it will continue to be.

What about the economic impact? Is marketing all these wares to the world a danger? One might be initially alarmed by this, until one considers the savings to the consumer. For every dime saved in consumer prices, one more dime is made available for other pursuits, whether savings, consumption, or investment. It is this fact which is subsidizing American prosperity right now. Far from being a sign that America has lost its edge, it constitutes the world's gift to American consumers. The trade is mutually beneficial, producing winners on all sides, with the only losers being those American producers who can't seem to drive their costs down low enough to compete in the world marketplace. It is because of this, and despite the constant attempts by central banks to inflate the currency, that prices are continuing to fall for consumer goods.

People who have noted these trends say that we should panic that there won't be any jobs left for Americans to do. What this forgets is the reality of scarcity in the world, which implies that there are always and everywhere jobs to do because there are always and everywhere unmet needs. Specialization and the division of labor permits Americans to produce most efficiently in a way that is integral to world demand and not waste time and resources in jobs that can be done more cheaply elsewhere. This does indeed mean a change in world patterns of production, but the market will manage the change with minimum disruption, as it has for the last several hundred years.

For the developing world, it means something far more dramatic: a nearly complete abandonment of traditional economic pursuits that were imposed on them by virtue of their previous isolation from the capitalist West. The point is not that their economies are free or have been completely unleashed from the chains of the state. The US and Western Europe, in many respects, remain the most free economies. What matters here is the direction of change. Whereas the US and Europe are increasingly controlled, countries such as China, India, Romania, Poland, Thailand, and many others, are far less controlled than they once were.

This has unleashed pent-up human energies and made a fantastic difference in the ability of these people to integrate themselves into the worldwide division of labor. This has meant rising incomes, better diets, less starvation, less disease, better sanitation, falling infant mortality, much longer lifespans, and ever more economic opportunities for work and investment. The fate of these economies has two major links to that of American citizens: in their capacity as consumers, they have a strong interest in seeing it continue, and, as investors, many portfolios of US investors are heavily invested in these emerging economies.

The quality of life in these distant lands is increasing in ways that would have been unimaginable even a decade ago, with information technologies made available by the private sector coming into the hands of a new generation that relies on cell phones and high-speed web access, where their parents struggled barely to survive. The lifespan in China alone has risen from 25 years to 65 years in the course of a century. It also means more revenue for the governments of these countries, which, if driven to build up militaries to fend off US political influence, could eventually challenge the supremacy of the US in world public affairs.

Again, this is nothing to regret. A world dominated by a single superpower is a gravely dangerous place, especially when that power is irresponsibly managed (and, some would say, is managed by maniacs). A decline in the power, might, and influence of the US is not the same thing as a decline in America; quite the opposite. The only real downside is the transition: the US government may increasingly behave like a dying and rabid animal, posing a danger to its random victims. But once you hear the "thud" of the final fall, the world will be more peaceful and prosperous than ever before.

In the meantime, political trends in the US will become increasingly irrelevant, despite appearances. Until recently, Americans thought of themselves as a self-contained people with a nationally bound culture and economy that can be conceptualized and managed in the way that civics texts describe. This is on the verge of being impossible. The managerial class of the regime will continue to pose as experts and top-flight managers, but old assumptions about government are being shredded. Trends on this scale reduce the bellowing of politicians for protection to mere peeps.

There is a tendency on the part of everyone to judge a historical moment by our own daily affairs and in relation only to the headlines that dominate the news. Economic analysis takes a much broader view to consider the overall impact of billions of people in many lands over a long period of time. It is through examining these trends that we can see that we are entering into a new world of global economic expansion that will rout any attempt to keep it at bay. Now, clearly, this will not occur without periods of crisis, particularly so long as the world is on a dollar standard and governments are still at work bringing calamity wherever they can.

Take a look at where and how the products you use every day are made. Therein lies a remarkable story of the genius of entrepreneurship, the capacity for the world economy to manage itself and overcome ten thousand barriers, and the direction we are headed. It is a world in which consumers and producers from all nations can join hands in praise of the networks that draw them together, and against their common enemy: governments that would stand in the way.

To understand the world being recreated before us, we must constantly keep this principle in our mind: trade based on ownership is always and everywhere mutually beneficial. Within the institution of trade—whether on the most local level or the global level—we find the key to peace, prosperity, and human flourishing. If we understand this, we have no reason to fear our fate except to the extent that anyone anywhere dares to interfere. If we understand this, we can see why being led into the future by the political class is something we should neither desire nor expect.

About Author

Jacob Paulsen is a Network Marketing Professional in addition to being a business owner. To subscribe to Jacob’s articles about Marketing & Personal development please visit his site: http://mblog.jacobspaulsen.com To learn more about the fastest growing business in the world visit: http://www.ageljacob.com