Marketplace
Going Global: Managers' experiences of working with worldwide stakeholders
August 2005
by Michael Blowfield, D. Phil
This report examines how global companies address the challenge of managing their relationship with society and aligning these needs with the core business strategy. Most of the information in the study comes from managers based outside the US, particularly executives and line managers responsible for core business operations. It explores whether the perspective of corporate headquarters is shared by managers around the world, whether they are facing the same issues and whether their social and environmental priorities vary. More than 29 senior level managers around the world representing more than six US based multinational companies were interviewed for the study.
Corporate Responsibility Clustering: leveraging corporate responsibility for national competitive advantage
November 2002
by The Copenhagen Center; AccountAbility
Can corporate responsibility make a significant contribution to the European Community goal of becoming, "the most competitive knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion"? These questions and others are examined in depth in this report which explores how the emergence of Corporate Responsibility Clusters have become the pivotal mechanism through which to enhance forms of international competitiveness from micro to macro efforts.
Corporate Responsibility and the Competitive Advantage of Nations
July 2002
By Tracey Swift and Simon Zadek
This piece explores the nature of corporate citizenship in today's global economy by examining the positive link between a company's social and environmental principles of behavior and its competitive advantage and performance. It considers the societal imbalances that exist, and the fact that the societal benefits of CSR will remain limited unless they can be integrated into broader strategies and public policies.
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